Monday, February 23, 2009
Q: Is Genteq the GE ECM?
Bill - Roanoke, VA
A:
The short answer to your question is "Yes." When Regal Beloit Incorporated bought GE ECM several years ago, the two corporations formed a contract giving Regal Beloit permission to use the "GE" name. In 2010, this contract expires and a new name will be needed. Rather than wait for the last minute, Regal Beloit is taking advantage of the final year of usage to form a smooth transition to the new name.
After screening literally hundreds of potential names, Genteq was chosen. It is derived from a combination of the words "Ingenuity" and "Technology," the main drivers behind the company's 100-year reputation. You can rest assured that the changes end there. Genteq products will continue be the high quality, high reliability, premium components they always have been. You can also look forward to a new commitment to even stronger, more responsive personal customer service. Plus the new logo looks great on a work shirt.
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